variety most hard seltzer makers gravitate to. It’s worth noting the alcohol content isn’t the only aspect White Claw elected to tinker with, as Surge was initially released in 16-oz. I’ll admit the primary goal of this quest was to figure out if the new hard seltzer is really as formidable as it sounds by doing some real journalism by buying a bunch of cans to see where they took me (and, more importantly, just how quickly they could get me where I probably shouldn’t have gone on a Thursday night.) White Claw Surge Hard Seltzer Review I figured there was no chance it could possibly measure up to the now-defunct soda of the same name that dominated the 1990s, but that fact that it features infinitely more alcohol seemed like a pretty solid trade-off. After taking a few months to formulate a plan of attack, Truly responded by seeing and raising its upgraded ABV to 8%, and after laying in wait, White Claw staged an ambush earlier this week when it unexpectedly announced it had decided to call that bet with one of its own in the form of Surge.Īs BroBible’s resident hard seltzer sommelier, I was obligated to track down White Claw’s newest offering. However, that ceasefire came to an end last year when Bud Light resumed hostilities by giving its hard seltzer the Platinum treatment. However, when Four Loko did its best Enola Gay impression by dropping a 12% hard seltzer on an unsuspecting world, it seems as if the industry agreed to an unspoken truce to avoid the mutually assured destruction it was barreling toward. It’s been around two years since the opening shots in the Hard Seltzer War were fired ahead of a truly lawless summer made possible by White Claw, which resulted in virtually every player in the booze game scrambling in an attempt to secure a piece of that sweet, sweet hard seltzer pie.īefore long, those combatants found themselves engaged in a rapidly escalating arms race as various producers amped up the ABV in an attempt to gain the high ground. Based on the overwhelming demand and consumer interest, we’re now set to expand into a 12pk variety pack with two more flavours – Blackberry and Lime.This is an updated version of a review that was originally published in April 2021 The initial launch featured two single-serve flavours – Cranberry and Blood Orange – that have become among the fastest-selling single-serve seltzers. Surge is a stronger wave of refreshment at 8% ABV and still only 2g carbs. The drinks come in 12-ounce single-serve cans as well as a larger option in a 16-ounce can pack.Ĭhief Marketing Officer of White Claw John Shea spoke on the new White Claw Surge Variety Pack saying, "Consumer response to our initial Surge announcement was tremendous, with news trending across social media back in April for our launch. The pack contains 12 cans of the 8% ABV hard seltzer, and introduces two new flavors including Natural Lime and Blackberry to provide consumers with more flavor variety to choose from.
The White Claw Surge Variety Pack is launching by the brand as its first-ever variety pack of its higher alcohol refreshment that will provide consumers with an option that's perfect for enhanced value and more.